These are the 25 best Valentine’s Day gifts for moms, according to a shopping editor. Shop beauty, fashion, splurge-worthy, and under-$50 gifts from Tatcha, Kate Spade, Baublebar, Anthropologie, and more from $20.

Including an Oprah-loved body care set.

I don’t care how cheesy this sounds, but Valentine’s Day is one of my favorite holidays (just right after Halloween). Between kitschy fashion pieces—I own way too many heart-adorned sweaters and purses—and the excuse to treat myself to luxurious beauty staples, I simply adore this holiday season.

And ever since I’ve become a mom, I’ve turned Valentine’s Day into a self-love-fest. Forget the flowers and date night with my husband, I’m all about spending me-time. So, if you’re looking for an excuse to shower yourself with love, I found 25 gifts that aren’t just practical for busy moms, but perfect for moments of self-care and self-hype. From an Oprah-loved body care set to the comfiest, yet cutest pajamas, there’s a little something for everyone. Even better? Picks start at $20.   

Baublebar Gold-Plated Heart Earrings

$44 at Amazon

Best Under-$50 Valentine’s Day Gifts

• Demi More-Loved: MakeUp Eraser Makeup Remover Cloth, $20; amazon.com 
• On-Theme: Baublebar Gold-Plated Heart Earrings, $44; amazon.com
• Cult-Favorite: Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $25; sephora.com
• Nécessaire The Body Lotion Eucalyptus, $48; nordstrom.com
• Goop Beauty Dry Brush, $25; amazon.com

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Buy on for $25

Selena Gomez really cracked the code with her liquid blushes. Rich in pigment, the tiniest amount will give your cheeks a soft flush of color. Not to mention, the uplifting shade names—Worth, Joy, Happy, etc.—are like words of affirmation you can carry with you throughout the day. What’s not to love?

Nécessaire The Body Lotion Eucalyptus

$48 at Nordstrom

Nothing feels more like an act of self-care than treating your skin to a calming body lotion. I love that Nécessaire’s eucalyptus scent is refreshing, but not overpowering. Plus, its combination of vitamin C, vitamin E, and niacinamide offers deep hydration to the skin that leaves it soft and supple. 

Westman Atelier Lip Suede Matte Lipstick

$50 at Nordstrom

Best Beauty Valentine’s Day Gifts

• Nicole Kidman-Used: Vegamour Gro Hair Serum, $64; amazon.com
• Personal Favorite: Westman Atelier Lip Suede Matte Lipstick, $50; nordstrom.com
• Martha Stewart-Approved: Merit Beauty Five Minute Morning Collection, $176 (Originally $206); meritbeauty.com
• Lancôme Idôl Eau de Parfum, $65; nordstrom.com
• Mother Science Skin Renewal Set, $157 (Originally $185); motherscience.com
• Hey Dewy Portable Facial Humidifier, $60; amazon.com
• Credo Skincare Luminous Hydration Set, $100; credobeauty.com

Vegamour Gro Hair Serum

$64 at Amazon

Any mom will tell you that it’s pretty common to experience hair-thinning during and after pregnancy. But I found a sense of relief when I started using Vegamour’s Gro Hair Serum—nd I’m not the only one who noticed a more voluminous mane. Fellow mom Nicole Kidman said the serum made her hair “thicker, fuller, and vibrant.”

Credo Skincare Luminous Hydration Set

$100 at Credo Beauty

Winter-dry skin is no joke, and this luminous hydration set will do the trick in just two simple steps. The cleanser includes hydrating babassu oil and soothing aloe vera leaf juice, while the moisturizer has brightening vitamin C. For an extra boost of radiance, add Martha Stewart’s go-to makeup products with Merit Beauty’s five-minute glow kit.

Kate Spade Duet Puffy Heart Crossbody 

$369 $109 at Katespadeoutlet.com

Best Fashion Valentine’s Day Gifts

• 70% Off: Kate Spade Duet Puffy Heart Crossbody, $109 (Originally $369); katespadeoutlet.com
• Butt-Lifting Denim: Spanx ReDefine Flare Jeans, $158; spanx.com
• Meghan Markle-Inspired: Sam Edelman Marley Ballet Flat, $78; amazon.com
• J.Crew Drapey Pleated Bow-Print Shirtdress, $188; jcrew.com
• Anthropologie Cozyland Ellie Pajama Set, $178; anthropologie.com
• Madewell The Remy Mary Jane Flat in Dark Denim, $138; madewell.com
• Reformation Cary High-Rise Wide-Leg Jeans, $218; reformation.com 
• Bombas Grip Slipper, $50; bombas.com

Sam Edelman Marley Ballet Flat

$78 at Amazon

You can never go wrong with ballet flats; whether you’re wearing baggy jeans or a lounge set, the classic shoes are stylish. But if you want to elevate your outfits even more, channel your inner Meghan Markle and snag this cap-toe pair from Sam Edelman. I can already picture myself wearing them with Spanx’s new sculpting jeans.

J.Crew Pleated Bow-Print Dress

$188 at J. Crew

Another chic look? This J.Crew bow-print dress. What I love about this style is that it screams sophistication with its pointed collars, billowing long sleeves, pleated bottom half, and romantic bow print. However, the flowy silhouette makes it oh-so-comfortable for all-day wear.

Tatcha Hinoki Body Care Trio

$140 $112 at Amazon

Best Splurge-Worthy Valentine’s Day Gifts

• Oprah-Loved: Tatcha Hinoki Body Care Trio, $112 (Originally $140); amazon.com
• Spa-Like Experience: Silk’n Revit Prestige Microdermabrasion Device, $149; amazon.com
• Statement Piece: Baobab Collection Max 10 Sand Siloli Scented Candle, $150; nordstrom.com 
• Canopy Filtered Shower Head, $150; getcanopy.co
• Pura Smart Home Fragrance Device Starter Set, $82; amazon.com

Silk’n Revit Prestige Microdermabrasion Device

$149 at Amazon

My days of getting facials became nonexistent after having a son. But after I put him to bed, that’s when I get a few moments to myself and bring the spa experience to me. Enter my beloved Silk’n microdermabrasion device. With a touch of a button, it removes my dead skin cells, improves my texture, and softens my pores.  

Canopy Filtered Shower Head

$150 at Getcanopy.co

This is another home essential that feels like a spa experience. The wide shower head allows for better water pressure, while the filter is designed to, well, filter heavy metals, chlorine, and other contaminants. Since using this almost two years ago, I can attest that my scalp doesn’t feel dry or irritated.

Below, shop more swoon-worthy gifts busy moms will appreciate for years to come.

Lancôme Idôl Eau de Parfum

$65 at Nordstrom

Hey Dewy Portable Facial Humidifier

$60 at Amazon

Goop Beauty Dry Brush

$25 at Amazon

Anthropologie Cozyland Ellie Pajama Set

$178 at Anthropologie