Cinnamon girl makeup uses reddish brown blush, gold-hued bronzer, and glossy brown lips to achieve a warm and toasty look perfect for late fall and early winter. See Hailey Bieber’s full routine here.

Warm, bronzy, earth-toned makeup is a natural fit for late fall and early winter. As temperatures drop, reddish brown blushes and gold-hued bronzer help warm up the face, illuminating it as though it’s awash in candlelight. Enter cinnamon girl makeup, a TikTok trend that includes bronzed cheeks, neutral eyeshadow, brown lip liner, and maroon-tinted gloss.

The trend has been around for a minute, but it’s received renewed attention recently thanks to Hailey Bieber’s viral-making stamp of approval. In a recent TikTok, the Rhode founder did a full makeup look with brown and terracotta undertones, captioning it “cinnamon girl 4ever.” If Bieber’s glazed donut nails are any indication, her backing means the trend is about to be everywhere. Here’s how to get the look.

Achieving the Cinnamon Girl Makeup Look

Naturally, Bieber preps the skin the Rhode’s Glazing Milk and Barrier Butter, before doing a light contour with bronzer and Kosas revealer concealer. Next, she mixes the Dior Forever Skin Perfect Foundation Stick with more glazing milk before dabbing it all over her face. She adds concealer under the eyes followed by a neutral bronze eyeshadow. For blush, Bieber uses two shades of Rhode Pocket Blush, with a darker shade closer to her temples and lighter one on the apples of her cheeks. She dabs a mix across her nose too.

She brushes out her eyebrows, applies a coat of mascara, then adds highlighter and her signature drawn on freckles. For lips, Beiber uses two brown liners and tops things off with Rhode’s newest Cinnamon Roll Peptide Lip Tint, only fitting.

Another creator, taontm, whose video has gathered 1.4 million views, used a few swipes of Refy Concealer in lieu of a foundation or skin tint. She shaped her face with the Westman Atelier Face Trace Contour Stick and added color with Rhode Pocket Blush and Benefit Starlaa Rosy Bronze Blush. For her lips, she applied Glossier Lip Line in some shade of brown, filled things in with a Fenty Beauty Gloss Bomb Stix, and topped things off with two shades of Rhode Peptide Lip Treatment.

A Step-by-Step Guide to Cinnamon Girl Makeup

1. Prep the skin with a hydrating serum and moisturizer.
2. Dab bronzer across the high points of the cheekbones.
3. Add concealer under the cheekbones and in a v shape in the center of the forehead.
4. Apply a glowy skin tint across the whole face.
5. Use a terracotta-colored blush across the cheekbones and the bridge of the nose.
6. Brush the brows upwards with a non-sticky brow wax or gel.
7. Apply mascara.
8. Apply highlighter on the bridge of the nose.
9. Line the lips with brown liner.
10. Add a sheer brown lip tint.