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Her “favorite” shampoo is also marked down.
Judging by Nicole Kidman’s red carpet appearances over the years, the 57-year-old has yet to endure a bad hair day. While, naturally, many of her public-facing ‘dos are stylist-borne, the actor’s lush, healthy mane is attributable to her own hair care rituals. Specifically, she turns to Vegamour—a brand of thickening, strengthening tonics, shampoos, and more. Kidman, an ambassador for the brand, has applauded its products, many of which she uses regularly. It was her accolade, in fact, that spurred me to explore Vegamour myself.
Interested in following suit? Now’s an excellent time: In observation of Black Friday, Vegamour is doling out major deals sitewide. Shop the shampoo, hair serum, and leave-in conditioner Kidman uses—plus additional fan favorites—for 30 percent off, applied automatically at checkout.
Best Vegamour Black Friday Deals
- Gro Hair Serum, $45 (Originally $64)
- Hydr-8 Full Routine Kit, $132 (Originally $210)
- Gro Revitalizing Shampoo, $34 (Originally $48)
- Gro Revitalizing Conditioner, $34 (Originally $48)
- Gro Dry Shampoo, $25 (Originally $36)
- Hydr-8 Leave-In Conditioner, $24 (Originally $34)
- Gro Brow Serum, $48 (Originally $68)
- Gro+ Advanced Hair Serum for Severe Shedding, $55 (Originally $78)
Gro Serum
$64 Buy Now for $45
A star product for the hair growth-centric brand, this serum boasts more than 3,000 perfect shopper ratings. Moreover, Kidman has attributed the formula to making her mane “thicker, fuller, and vibrant,” and uses it daily, per a press release. The serum relies on protein-rich mung beans to fortify weak strands and stymie shedding, while caffeine stimulates blood flow to the hair follicles to create an optimal environment for new growth. Sensorially speaking, the daily leave-on formula is non-greasy and easy to apply thanks to the pipette dropper. Shoppers are impressed: One fan, who has alopecia, had regrowth after using the serum for five months. Another reported “hair filling back in” around their formerly thinning temples.
Hydr-8 Full Routine Kit
$210 Buy Now for $132
If you struggle with thirsty, hay-like hair, consider this kit your saving grace. Quenching, smoothing, and strengthening, its contents are my go-tos in the cold, moisture-sapping months. Kidman is of the same mindset: “When it comes to preparing my hair for a red carpet event, I always prioritize moisture,” the actor shared in a press release, referring to the Hydr-8 Leave-in Conditioner (included in the Hydr-8 kit). I’m partial to the Hydr-8 hair oil, which deposits mirror-like shine sans greasiness. That said, I get maximum glossiness from using this five-step collection in tandem.
Gro Revitalizing Shampoo
$48 Buy Now for $34
I love hair growth shampoo, as it removes the chore of having to remember an extra step (via a serum, oil, or foam). This particular hair wash is Kidman’s “favorite” and reduces shedding in as little as three days, according to one fan. Vegamour’s vegan keratin alternative rebuilds fragile hair structure, and ultimately allows for longer, healthier growth.
Gro Revitalizing Conditioner
$48 Buy Now for $34
The corresponding conditioner for Vegamour’s aforementioned Revitalizing Shampoo is equally impressive. Whereas many conditioners weigh down fine hair, Vegamour’s is notably lightweight, allowing for full, fluffy volume. Marula oil softens roughness and frizz, and baobab oil strengthens breakage-prone strands in as little as a single use, per the brand.
Shop more hardworking hair products from Vegamour while they’re still on Black Friday sale, below.
Hydr-8 Leave-in Conditioner
$36 Buy Now for $24
Gro Brow Serum
$68 Buy Now for $48
Gro+ Advanced Hair Serum for Severe Shedding
$78 Buy Now for $55