Shopping is my job, and I still get excited for Amazon’s Black Friday sale. Here are the 15 best 2024 Black Friday deals on beauty, fashion, tech, and home I’m buying for up to 52 percent off.

Apple, Coach, Dyson—consider me your personal deal-finder.

Grab your credit card: Amazon just dropped thousands of Black Friday 2024 deals, and I found the 15 you should actually care about. To make your saving spree a breeze, I handpicked the most impressive sales from Apple, Coach, Dyson, Calvin Klein, and more. The best part? Prices start at $10.  

Below, browse through jaw-dropping markdowns up to 52 percent off. You’ll find fall wardrobe staples, including New Balance sneakers and a snuggly Hanes sweatshirt. Plus, score viral beauty favorites such as the Laneige Lip Sleeping Mask and Cosrx Snail Mucin Serum. Don’t miss highly-coveted home and tech gems, either, like the Apple AirPods Pro headphones and a best-selling Bissell cleaning gadget.

Best Amazon Black Friday Deals 

• Celeb-Used: Laneige Lip Sleeping Mask, $17 (Originally $24)
• Editor’s Pick: Coach Willow Tote Bag, $207 (Originally $295)
• Under-$15 Deal: Hanes Ecosmart Crewneck Sweatshirt, $14 (Originally $18)
• Bestseller: Revlon One-Step Volumizer 1.0 Hair Dryer Brush, $35 (Originally $40)        
• Apple AirPods Pro 2, $190 (Originally $249)
• Dyson Airstrait Straightener, $500 (Originally $600)   
• Bissell Little Green Carpet and Upholstery Cleaner, $100 (Originally $124)
• Nature Well Clinical Retinol Advanced Moisture Cream, $17 with coupon (Originally $20)   
• Crest 3D Whitestrips Light Teeth Whitening Kit, $60 (Originally $70)   
• Warner’s Easy Does It Smoothing Wireless Bra, $20 (Originally $42)  
• Apple AirTag Four-Pack, $80 (Originally $99) 
• Cosrx Snail Mucin Power Repairing Essence Serum, $19 (Originally $25)  
• Yankee Candle Balsam and Cedar Large Glass Candle, $17 (Originally $31) 
• New Balance 515 V3 Sneakers, $65 (Originally $75)   
• Calvin Klein Cotton Unlined Wireless Bralette, $18 (Originally $30)       

Laneige Lip Sleeping Mask

$24 $17 at Amazon

You may be familiar with the Laneige Lip Sleeping Mask thanks to its viral status and celebrity stamp of approval. I can attest: The luxe treatment is a non-negotiable when it comes to maintaining a plump, hydrated pout—especially amid fall and winter weather.   

Coach Willow Tote Bag

$295 $207 at Amazon

A discounted designer bag? I’m sold. The Coach Willow Tote boasts a stylish denim material and roomy main compartment to stow your essentials and more. Trust me, this on-sale pick is bound to become your new everyday carryall.    

Hanes Ecosmart Crewneck Sweatshirt

$18 $14 at Amazon

No fall wardrobe is complete without a cozy sweatshirt, and this Hanes Ecosmart style is the quintessential pick. It features a classic crew neckline and understated design that can be paired with practically anything in your wardrobe. Not to mention, the basic is made from an oh-so-soft cotton blend to keep you warm and comfortable.  

Revlon One-Step Volumizer 1.0 Hair Dryer Brush

$40 $35 at Amazon

Ditch your next blowout appointment and opt for the Revlon One-Step Volumizer instead. The hair tool delivers salon-level volume and shine. Plus, its handy round brush shape cuts drying and styling time in half, per my experience. 

Apple AirPods Pro 2

$249 $199 at Amazon

Looking for a sign to treat yourself to new Apple AirPods Pro 2 headphones? This is it. The bluetooth earbuds feature a convenient self-charging case, plus they’re noise canceling and ideal for on-the-go use.  

Dyson Airstrait Straightener

$600 $500 at Amazon

Personally, I’m running to score the shopper-loved Dyson Airstrait hair straightener while it’s on limited-time sale. The styling tool simultaneously smooths and dries your strands, while keeping flyaways at bay. 

Bissell Little Green Carpet and Upholstery Cleaner

$124 $100 at Amazon

Level-up your cleaning game with Amazon’s best-selling Bissell Little Green Carpet and Upholstery Cleaner. Dust, dander, and dog hair are no match for the easy-to-use gadget, which more than 100,000 people purchased in the past month, per Amazon.  

Nature Well Clinical Retinol Advanced Moisture Cream

$20 $17 at Amazon

If smoother, firmer skin is your goal then the Nature Well Moisture Cream is about to become your new best friend. Formulated with hero ingredient retinol, the skin care gem targets fine lines and wrinkles to leave you with a plump, younger-looking complexion. 

Crest 3D Whitestrips Light Teeth Whitening Kit

$70 $60 at Amazon

Give your pearly whites a pick-me-up with the Crest 3D Whitestrips Teeth Whitening Kit while it’s on rare markdown. Complete with 10 brightening treatments and an activating light, the set is sure to leave you with a sparkly smile.    

Warner's Easy Does It Smoothing Wireless Bra

$42 $24 at Amazon

I’m replacing my prodding underwire bras with this Warner’s Easy Does It wireless option that shoppers swear by. One reviewer even deemed it the “comfiest bra they’ve ever owned” thanks to its smoothing panels, adjustable straps, and soft material.    

Apple AirTag Four-Pack

$99 $80 at Amazon

Keep a close eye on your keys, wallet, and travel bags with the help of Apple’s handy AirTag bluetooth tracking devices. If I were you, I’d grab this value four-pack to get the most bang for your buck. 

Cosrx Snail Mucin Power Repairing Essence Serum

$25 $18 at Amazon

The Cosrx Snail Mucin Power Repairing Essence Serum is my cheat code to glass-like skin. I’ve gone through three bottles of the K-Beauty favorite, and I can confirm it plumps and hydrates my complexion like no other.  

Yankee Candle Balsam and Cedar Large Glass Candle

$31 $17 at Amazon

This season, curate cozy vibes with the help of the balsam-and-cedar-scented Yankee Candle. And if you’re getting a head start on holiday shopping this Black Friday, anyone on your list will love this discounted pick.   

New Balance 515 V3 Sneakers

$75 $65 at Amazon

It’s always a good idea to treat yourself to fresh sneakers, and the New Balance 515 V3 pair is the perfect pick. The shoes are made with foam cushioning and lightweight-yet-resilient outsoles. Plus, their versatile design can be paired with everything from loungewear to jeans.  

Calvin Klein Cotton Unlined Wireless Bralette

$30 $17 at Amazon

Prepare to be blown away by this Calvin Klein bralette’s easy-to-wear feel. The unlined, wireless undergarment is comfortable enough to sleep in, yet delivers just the right amount of coverage and support for my DD-sized chest.    

Kyra Surgent is a writer at InStyle who specializes in all things Amazon. She covers celebrity-worn styles, shopper-loved skin care, seasonal trends, and designer deals for less. Surgent has tested hundreds of Amazon products to expertly source the best sales. 

How I Found the Best Amazon Black Friday Deals 

The 15 best Amazon Black Friday sales were carefully curated based on the products InStyle readers love the most. You’ll find impressive discounts from reliable, fan-favorite brands including Coach, Dyson, and New Balance. The top deals also include celebrity-approved items, rare deals, and products going for their best prices of the year.