An InStyle editor shares her favorite elevated fashion picks from Amazon’s secret designer outlet. Snag Theory, Stella McCartney x Adidas, and Madewell for up to 50 percent off in these Prime Day 2024 deals.

Elevated styles from Theory, Alice + Olivia, and more are up to 50 percent off.

When you think of Amazon fashion, your mind probably goes to super affordable, obscure brands with a host of solid-colored basics. As convenient and fast as it is to shop for clothing on Amazon, it’s understandable why “chic” wouldn’t be the first word you would use to describe the site’s offerings. But if that’s the case, perhaps you haven’t ventured to the Premium Brands outlet—Amazon’s secret designer outlet section. Here you’ll find well-known, higher-end labels like Alice + Olivia, Mara Hoffman, and Tory Burch, as well as more affordable offerings like Madewell and Free People.

As a frequent procrastinator—especially when it comes to shopping for events or trips—discovering this hidden designer deals section has been a game changer for me, especially considering many of the pieces follow Amazon’s fast-shipping model and can be on my doorstep within a day or two. I find myself constantly turning here for wedding guest dresses, vacation outfits—you name it—and continue to be surprised at the vast array of department store brands and stylish pieces. The next time someone asks you where you got a garment or handbag, you can proudly say “Amazon” and let them in on your new secret.

Below, I’m sharing some of my favorite pieces from Amazon’s designer outlet, all of which are currently on sale.

Writer-Loved Elevated Fashion Pieces at Amazon

• Theory Women’s Sleeveless Belted Military Dress, $255 (Originally $425)
• DL1961 Women’s Bridget Boot: High Rise Instasculpt Jeans, $110 (Originally $219)
• Ramy Brook Women’s Deacon Vest, $138 (Originally $275)
• Adidas by Stella McCartney Women’s TruePurpose Power Impact Training Bra, $60 (Originally $100)
• Free People Women’s Just Jill Maxi, $102 (Originally $168)
• Madewell Women’s The Kaitlin Sandals, $97 (Originally $128)
• L*Space Women’s Holly One Piece Classic, $102 (Originally $169)
• Z Supply Women’s Rilynn Pants, $69 (Originally $99)

Theory Women's Sleeveless Belted Military Dress

Orig. $425 $255 at Amazon

While the past few summers beckoned the “coastal grandmother”, according to TikTok, this season is all about the “coastal auntie.” Instead of button downs and cardigans like her older counterpart, the coastal aunt is wearing linen mini dresses and stylish sets. I plan to channel my inner New England auntie with chic, clean-line pieces, like this Theory linen-blend mini with waist-cinching belt detail. 

Adidas by Stella McCartney Women's TruePurpose Power Impact Training Bra

Orig. $100 $60 at Amazon

I don’t know about you, but I feel more motivated to work out when I’m wearing cute athleisure. Stella McCartney’s collaboration with Adidas is especially stylish and fun, like this sports bra (with matching leggings) in baby yellow, a color that has been super popular this summer. You can shop more stylish pieces from the collection, like these sneakers or this pretty blush crop.

DL1961 Women's Bridget Boot: High Rise Instasculpt Jeans

Orig. $219 $110 at Amazon

I love a bootcut jean—straight-leg denim or cropped styles don’t really work with my body shape, but I find that a flare or bootcut helps lengthen my legs and compliments my backside much better. I was stopped in my tracks when I came across this pair which looks like it perfectly conforms to curvier figures, and for $110, I consider these an excellent find.

Shop more of the discounted high-end pieces that I’m shopping from Amazon, below.

Ramy Brook Women's Deacon Vest

Orig. $275 $138 at Amazon

Free People Women's Just Jill Maxi

Orig. $168 $102 at Amazon

Madewell Women's The Kaitlin Sandals

Orig. $138 $97 at Amazon

L*Space Women's Holly One-Piece Classic

Orig. $169 $102 at Amazon

Z Supply Women's Rilynn Pants

Orig. $99 $69 at Amazon