Jennifer Coolidge and Cate Blanchett are also fans of the brand.
Beauty concerns are individualist and therefore vary drastically from person to person—but I have never heard someone say that their hair doesn’t shed or that it’s too thick. Thicker, faster growing, and healthier hair seems like one of the few universal beauty gripes. There are plenty of products that claim to solve that issue, one of the more promising options is Better Not Younger’s Superpower Fortifying Hair and Scalp Serum.
This serum, which should be applied to your scalp daily, is the brand’s hero and top-rated product. With regular use, the Fortifying Hair Serum is supposed to strengthen and thicken strands from the roots down, improve scalp health, and lessen the severity of shedding.
$49 at Amazon $49 at Better-notyounger.com
Better Not Younger is a new-ish haircare brand that’s been used on celebrities including Cate Blanchett and Jennifer Coolidge (per press releases). Its ethos is to keep mature shoppers front of mind instead of as an afterthought with formulas that bring vitality back to the scalp and strands.
The Superpower Fortifying Hair and Scalp Serum is formulated with ginger, vitamin C, and niacinamide. The cumulative benefits are an improved hair growth cycle, thicker strands, reduced inflammation and shedding, improved shine and softness, and restored youthfulness.
A shopper in their 50s experiencing thinning hair said this Better Not Younger serum ““made a noticeable difference. “My hair feels thicker by the roots they added. Similarly, another shopper said Superpower Fortifying Hair and Scalp Serum made their “thinning” and “dry” postmenopausal hair “stop falling out” in addition to making it look “thick” and “shiny.” Several shoppers stress that you have to use this consistently and for a while—if you do, they say you can expect “new growth” in previously barren places.
Head to Better Not Younger and Amazon to shop the Superpower Fortifying Hair and Scalp Serum. Plus, check out some of its other shopper-favorite products below.
Wake Up Call Volumizing Shampoo
$29 at Better-notyounger.com
Wake Up Call Volumizing Conditioner
$29 at Better-notyounger.com