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It leaves skin looking bright and healthy.
My 30s have familiarized me with uneven skin tone, large pores, and, perhaps most frustratingly, skin laxity. Luckily, topical solutions exist. Take, for example, the Vichy LiftActiv B3 Niacinamide Serum—a firming, brightening solution for all of the aforementioned issues. Better yet, the under-$50 French formula is conveniently available at Amazon.
Vichy LiftActiv B3 Niacinamide Serum
Buy on Amazon $45
The Vichy LiftActiv B3 Niacinamide Serum is a highly concentrated, anti-aging solution that ameliorates laxity, hyperpigmentation, and uneven skin tone. The lightweight, fragrance-free formula relies on a blend of potent dermatologist-approved actives to firm, lift, and brighten skin for an overall more youthful appearance.
Specifically, the serum stars niacinamide, AKA vitamin B3—an ingredient that offers myriad youth-preserving benefits. Key among them is its ability to reduce the appearance of hyperpigmentation, including stubborn melasma. Additionally, “Niacinamide can help fight off environmental factors and repair damages,” dermatologist Dr. Ava Shamban, M.D., previously told InStyle, in addition to “fight[ing] to reduce visible signs of aging.” Finally, niacinamide can whittle the appearance of large pores to deliver an overall smoother-looking complexion.
Peptides are also present in Vichy’s serum, and are primarily to thank for the formula’s lifting, firming power. As dermatologist Dr. Marisa Garhick, M.D., previously confirmed, “Peptides may be a good option for someone looking to firm the skin and improve fine lines and wrinkles.” These proteins spur collagen production, in turn, firming skin’s appearance and feel.
Finally, Vichy’s serum features glycolic acid, a chemical exfoliator. A member of the alpha hydroxy acid family, glycolic acid is present at an eight percent concentration in the formula—just enough to adequately resurface the skin, slough dead, dull surface cells, and remain gentle enough for most skin types. In doing so, glycolic acid “reduces dullness and brightens the skin,” Dr. Garshick previously told InStyle.
Shoppers are impressed by Vichy’s firming, tone-correcting formula. One reviewer said their dark spots are “definitely fading” after using the product for three months. Another reviewer, a 52-year-old shopper, noted how the serum “firms, tightens, and lifts aging skin,” including the skin above their upper lip.
For firm, lifted skin, and improved tone overall, shop the Vichy LiftActiv B3 Niacinamide Serum at Amazon—plus more anti-aging concentrates from the brand, below:
LiftActiv Supreme 1.5% Hyaluronic Acid Face Serum
Buy on Amazon $45
LiftActiv Vitamin C Serum
Buy on Amazon $35
LiftActiv Pure Retinol Serum
Buy on Amazon $45