The No7 Lift and Luminate Triple Action Day Cream is a daily anti-aging moisturizer that firms sagging skin and plumps the appearance of fine lines thanks to peptides and hyaluronic acid. It costs $23 at Amazon.

It’s from a top-selling U.K. skincare brand.

With age comes wisdom—and, less fortunately, skin changes, including laxity due to collagen loss. Luckily, anti-aging skin care can restore firmness to a certain degree; specifically, formulas spiked with peptides—the likes of which can prove pricey. There are, however, relatively affordable options that work just as well, if not better, than their triple digit-priced counterparts. For instance, the Lift & Luminate Triple Action Day Cream cream from one of the U.K.’s top-selling skincare brands, No7. The moisturizer is a mere $23 at Amazon, and boasts rave reviews from shoppers who swear it delivers on its claims.

No7 Lift & Luminate Triple Action Day Cream

Buy on Amazon $23

The No7 Lift & Luminate Triple Action Day Cream is a creamy, skin-firming anti-aging moisturizer. Intended for daily use in the morning, it conveniently contains SPF 30, making it perfect for anyone who tends to forget sun protection (a crucial component of any anti-aging routine). The fragrance-free moisturizer is gentle enough for sensitive skin types, and hydrating enough for dry, mature skin.

Peptides—proteins that support collagen production and, in turn, improve firmness—derived from hibiscus, function as the formula’s key lifting ingredient. Hyaluronic acid, skincare’s hydrating superhero ingredient, is also present in the cream, where it quenches and plumps the appearance of fine lines (which are exacerbated by skin dehydration). Similarly, sodium hyaluronate, hyaluronic acid’s close cousin, attracts moisture and plumps skin on contact, smoothing skin almost instantly.

Finally, the formula contains vitamin E, “a powerful antioxidant which can help to protect our cells from free radical damage,” dermatologist Dr. Nicole Hayre, M.D., previously told InStyle. In doing so, the ingredient prevents signs of skin aging, including hyperpigmentation and uneven tone.

Shoppers are impressed by the results they’ve noticed since using the $23 face cream. One reviewer reports their skin is “so firm” and “glowing,” while another fan, who loves the “creamy,” rich texture, says the cream keeps their skin “smooth.” Yet another shopper, who has been using the moisturizer for a year, says the formula delivers a “noticeable lift.” Furthermore, they’re often “complimented” on their “youthful” looking skin. Finally, a shopper who has mature skin says the moisturizer “brightens” their complexion and enlivens “dull, dry” skin. 

For an under-$25 moisturizer with skin-lifting benefits, snag a jar of No7’s Lift & Luminate Triple Action Day Cream at Amazon for $23. Shop more firming formulas, below:

Kiehl’s Age Defender Face Cream

Buy on Amazon $62

Neutrogena Triple Age Repair Anti-Aging Daily Facial Moisturizer

Buy on Amazon $31 $20

Eight Saints Up the Anti Night Cream

Buy on Amazon $34 $32