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It contains skin-plumping benefits.
Beauty trends may fluctuate, but smooth skin is always in. Unfortunately, silkiness is a standard that’s increasingly difficult to achieve; with age comes collagen loss, fine line and wrinkle accrual, and a generally rougher skin texture. Luckily, primers exist—and formulas like No7’s Airbrush Away Primer live up to their titles.
No7 Airbrush Away Primer
Buy on Amazon $15
The No7 Airbrush Away Primer is a pore-blurring, skin-smoothing, wrinkle-filling base for foundation, though it can also be worn alone for a bare-faced aesthetic. By smoothing over imperfections, the lightweight cream instantly delivers an airbrushed effect, as its name suggests. In addition to delivering an airbrushed skin-finish, the primer prolongs makeup weartime—which proves prudent in preventing midday makeup melt offs during the sweaty summer months. Formulated for all skin types, including dry and mature skin, the $15 primer delivers instant smoothing effects and longer-term skincare benefits.
For instance, the primer contains hyaluronic acid for a moisturizing agent—a molecule that, as dermatologist Dr. Joshua Ziechner, M.D., previously told InStyle, “plumps the skin and instantaneously improves the appearance of fine lines and wrinkles.” Doubling down on skin-plumping moisture is glycerin, also present in the primer. As Dr. Melanie Palm, M.D. previously told InStyle, glycerin, a humectant, is “one of a precious few moisturizing ingredients that has a lasting effect well beyond its time of application and absorption.”
Shoppers swear by the smoothing foundation base. A 70-year-old shopper said the primer prevents foundation from settling into their wrinkles and noted that the formula performs on par with much pricier primers they’ve tried. Another reviewer noted that their “makeup stays on longer” and looks “more natural,” too. A 50-year-old shopper, who dislikes “heavy” makeup products, spoke to the primer’s ultra-light skin feel. Another shopper, who has “fine lines” and “dry” skin says the primer is perfect for smoothing their complexion, while another 47-year-old fan says the primer makes their skin look “better than ever,” adding that they receive “tons of compliments” on their “beautiful skin” when they wear the product.
For smoother makeup application, longer foundation wear time, and an instant wrinkle-softening effect, shop the No7 Airbrush Away Primer at Amazon for $15. Shop more primers, below:
StriVectin Line BlurFector Instant Wrinkle-Blurring Primer
Buy on Amazon $39 $33
Elizabeth Mott Thank Me Later Blurring Face Primer
Buy on Amazon $18
Laura Geller Spackle Skin Perfecting Primer
Buy on Amazon $36 $25